CHARACTER DEVELOPMENT
Original character concept, silhouette development and canonical design.
TICKER DEPT. / CREATIVE STUDIO
WE TURN TICKERS INTO CHARACTERS.
Characters, identities and worlds for internet-native brands.
CHARACTERS / IDENTITIES / WORLDS
TICKER DEPT.
YOUR TICKER ISN'T A BRAND.
A ticker can get attention. A character can give that attention somewhere to go.
Ticker Dept. develops original characters, identities and worlds designed to move across content, community, merchandise and culture.
- CHARACTER
- IDENTITY
- WORLD
- CONTENT
- PRODUCT
CASE STUDY / 001
MOP
FROM TICKER TO WORLD.
THE DEPARTMENT
WHAT YOUR TICKER
CAN BECOME.
CHARACTER BIBLE
Anatomy, expressions, movement, proportions, poses and consistency rules.
BRAND IDENTITY
Wordmark, typography, palette and graphic system.
WORLD BUILDING
Visual environments, language, motifs and cultural territory.
CONTENT SYSTEM
Repeatable social formats, campaign concepts and launch creative.
PRODUCT DIRECTION
Plush, collectibles, apparel, packaging and physical-world applications.
FROM IDEA
TO WORLD.
01 / FIND IT
Find the character hiding inside the idea.
02 / REFINE IT
Remove what doesn't belong until the silhouette becomes recognizable.
03 / LOCK IT
Establish character law and a reproducible canonical model.
04 / BUILD AROUND IT
Create the identity, language and world.
05 / PUT IT TO WORK
Translate the property into content, social, merchandise and launch material.
THE INTERNET DOESN'T
NEED ANOTHER LOGO.
IT NEEDS CHARACTERS
PEOPLE REMEMBER.
Most internet-native projects begin with attention. Very few build something recognizable enough to outlive the moment that created it.
Ticker Dept. exists to build that next layer.
HAVE A TICKER?
YOUR TICKER ISN'T
A BRAND. YET.
Bring us the ticker, the idea or the mess you already have. We'll start there.