TICKER DEPT.

CASE STUDY / 001

Ticker Dept. concept case study

MOP

FROM TICKER TO WORLD.

MOP / 01

A TICKER ISN'T A CHARACTER.

$MOP began with a name and a simple idea: a tiny creature who cleans up messes he didn't make.

Ticker Dept. turned that idea into a character, a visual identity, a brand world and a system built to live across content, merchandise and culture.

MOP / ANOTHER MESS.
MOP / ANOTHER MESS.
MOP in a supermarket beside a spill beneath ANOTHER MESS.

MOP / 02

FIRST, FIND THE CHARACTER.

Before colors, logos or merchandise, we search for the silhouette.

Nine directions. One idea. Different proportions, posture and personality.

01 / SILHOUETTE STUDIES
01 / SILHOUETTE STUDIES
Nine complete silhouette studies exploring MOP proportions and posture.

FIRST READ: MOP. SECOND READ: CREATURE.

MOP / 03

THEN WE REMOVE WHAT DOESN'T BELONG.

The strongest character wasn't the cutest one.

It was the one whose posture told the story before his face did.

03 / CANONICAL CONVERGENCE
03 / CANONICAL CONVERGENCE
MOP canonical convergence board with face, strand, drag and feet variants.

THE DRAG IS THE ATTITUDE.

LESS FACE. MORE CHARACTER.

CLEANS UP MESSES HE DIDN'T MAKE.

MOP / 04

A CHARACTER NEEDS RULES.

A recognizable character has to survive more than one image.

We define the proportions, silhouette, construction, movement and details that make MOP MOP—so the character can remain consistent across illustration, animation, plush, merchandise and future collaborators.

04 / CANONICAL MASTER
04 / CANONICAL MASTER
MOP master reference with character views, anatomy and movement rules.

EYESTiny. Buried behind the strands.

STRANDSThe body itself. Never fur.

DRAGAlways slightly heavier on one side.

MOVEMENTFeet first. Strands follow. Drag arrives last.

MOP / 05

THE CHARACTER IS ONLY THE BEGINNING.

The same character can belong to very different worlds.

We explore those worlds before choosing one—because color, typography, environments, merchandise and language determine what the character can become.

01 / BRAND WORLD EXPLORATION
01 / BRAND WORLD EXPLORATION
Full exploration of After Hours, Clean Freak and Filth Club brand worlds.

AFTER HOURSThe physical world.

CLEAN FREAKThe graphic energy.

FILTH CLUBThe cultural edge.

WE DIDN'T CHOOSE ONE.

WE BUILT THE RIGHT ONE FROM ALL THREE.

MOP / 06

NOW IT BECOMES A BRAND.

We combined the fluorescent loneliness of After Hours with the consumer energy of Clean Freak—while keeping MOP exactly who he was.

LOUD WORLD.
QUIET CHARACTER.

02 / BRAND SYSTEM
02 / BRAND SYSTEM
MOP brand direction showing aqua, pink and navy with campaign, packaging and merchandise concepts.

The system has to work even when the character isn't in the room.

03 / IDENTITY MASTER
03 / IDENTITY MASTER
Final MOP identity master: wordmark, palette, wipe device, typography, scale tests and label application.

$MOP / AQUA / DEEP NAVY / WIPE DEVICE / ANOTHER MESS.

MOP / 07

FROM TICKER TO WORLD.

$MOP started as a ticker.

It left with a character people could recognize, a world it could inhabit, and a system built to grow.

  1. CHARACTER
  2. IDENTITY
  3. WORLD
  4. CONTENT
  5. PRODUCT

HAVE A TICKER?

YOUR TICKER ISN'T
A BRAND. YET.

Bring us the ticker, the idea or the mess you already have. We'll start there.

BUILD MY CHARACTER →